As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Take it from me: giving a speech is hard work. When you are asked to give a speech, you’ll spend time thinking about what you want to say, you’ll go through multiple versions of creating your speech, and then you’ll actually end up delivering it. Now the reason that you did all of this was because you know about the importance of public speaking and you wanted to make an impact on your audience. Did you? What if I could show you a way that you could make sure that you could connect with your next audience both before, during and after your speech?Say Hello To Social MediaWe are all living in a very special time. In just the past few years, “social media” which is loosely defined as being online communities have sprung up all around us. There is not just one of these, but rather many of them: Facebook, Twitter, Instagram, Pinterest, Tumbler, etc. To make use of social networking, you first have to join one of these online social networks and then you have to build up a network of friends.It will be your network of friends that will provide you with the boost that your next speech will need. When you agree to give your next speech, it is going to become doubly important for you to discover who is going to be in your audience. What you are going to want to do then is to reach out to these people though the person who invited you to give the speech and invite them to join your social media network. It’s often a good idea to join more than one social media network because you can never tell which network will be popular with this audience.You’ll have to be just a little bit careful here. A lot of us get a lot of invitations to join other people’s social networks all the time. More often than not, we just end up ignoring them. When you ask members of your future audience to join your social network, you’ll need to tell them what’s in it for them. The #1 thing that I think that you have to offer to them is going to be access to yourself. Let them know that you’ll be coming to talk to them in the future and that you’d like to connect with them to find out more about what they’d like to hear from you.How To Use Social Media To Boost Your Next SpeechOne of the things that you are going to want to use social media for is to build excitement about your upcoming speech. This can be done in a number of different ways. One of the best ways is by using photos. If there is a particular topic that you’ll be talking on (teamwork, ethics, sharing, etc.) you can take pictures of people in everyday life doing these things and post them on your social media channels. Another good thing to do is to take a snapshot of you at a desk or your table as you work on your speech. It will let everyone know that you are working hard for them!The next thing that you’re going to want to do is to make sure that everyone gets a chance to come into contact with your speech. This can mean a lot of different things. One thing that you can do is to make an audio recording of your speech as you give it and then post it on social media (if this is OK with the person who asked you to give the speech). If you’ve written out your speech, you can also post a copy of the speech online for interested parties to read. Just because someone was not able to make it to your speech does not mean that they can’t get a chance to hear what you had to say.Once your speech is done, your work is just beginning. Now that you’ve invited your audience to join your social network, you are going to be able to easily find out what they thought about your speech. Yes, you think that certain parts of your speech were powerful and motivating. However, what did your audience really think about them? Your audience will talk about your speech in their social media postings and you are going to want to read every comment that they make. The great thing about social media is that it is a two-way street. This means that if someone didn’t like your speech and they post about it, you can reach out to them and find out more about why they didn’t like your speech. All in all, what you learn after your give your speech from social media will help to make your next speech that much better.What All Of This Means For YouWelcome to the 21st Century where when we give a speech it is no longer just a moment in time. Instead, it has the possibility to very quickly become a part of a much larger social network. As speakers we need to understand the power of social networks and find ways to leverage this power in order to make our next speech that much more powerful and effective as we share the benefits of public speaking.There are a lot of different ways to go about doing this. It all starts long before your give your speech. You’ll need to join some social media networks and build up a network of friends. Then you’ll have to reach out though the person who invited you to give the speech and invite the members of your audience to join your network. While you are working on your speech be sure to keep your social media networks updated with your progress and post pictures that are relevant to what you’ll be talking about. When your speech is over, you need to take a close look at your social media networks. What are people saying about your speech – did they like it? Remember, social media is a two-way street so you can reach out to members of your audience and get more information from them.You might be thinking that you already have enough to do when you are asked to give a speech. All of this social media stuff sure seems like a lot of extra work to do! However, once you realize that by putting the time and effort into using social media, you can connect with your audience both before and after your speech. This can open an amazing new door for you where you’ll finally be able to discover what your audience really thinks about your speech!